You want to achieve a natural, smooth appearance throughout the day. Just when you think you’ve mastered your makeup, because you looked great when you left the mirror this morning, you realize your full glam is creasing! It’s now mid-afternoon and you’re left wondering, “Why does my makeup look dry?”

The main reason your makeup looks dry is that the underlying skin is dry, and your foundation lacks adequate moisturizer. It can also be caused by skin conditions like rosacea, eczema, or even an allergic reaction to your makeup.

 As a professional makeup artist and licensed esthetician, I know the importance of looking your best and my cosmetics make it easy to achieve a flawless, healthy look that highlights your best features.

Let’s explore some of the top reasons your makeup starts flaking later in the day, see which powders and creams work best to prevent your skin from looking dry, and learn some mistakes to avoid so your makeup stays smooth all day.